Gwyneth Paltrow is getting into the holiday spirit with a new commercial for her lifestyle brand Goop… and it’s "DIRTY" just like some of her products. She models some new items in her December collection and she gifts herself what we’ll call a “personal massager.” That’s definitely best part of the commercial, when Gwyn almost puts the massager in her stocking… but decides to treat herself a little early instead, all with a big old smile!