New Coke Is Back Thanks To "Stranger Things" Season 3

New Coke, one of the biggest marketing fails in American history, is back as part of a promotional campaign for "Stranger Things," the Netflix horror series set in the 1980s.

Coca-Cola announced Tuesday via Twitter that it's bringing back the beverage with the July 4 release of season three of "Stranger Things." New Coke was originally released in 1985 to replace the original formula of Coca-Cola but failed miserably.

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