A commercial for Céline Dion's upcoming children's clothing line is raising brows.
On Monday (November 12), the iconic musician took to Twitter to tease a "Grand dévoilement" in the form of a bizarre video promoting her brand of kids apparel. In the 10-second clip, Dion gets pinned to the ground and apprehended by a police officer inside her home.
"It's OK, it's OK," the 50-year-old says in the trailer with a sinister smile. "I'm Céline Dion." It isn't until seconds after that the logo for the Grammy-winner's gender-neutral apparel line, Célinununu, appears on the screen.
It's unclear what the heck is going on, but an extended video on the brand's website seems to depict the star trespassing in a hospital nursery. It's all very strange.
The brand retails jackets, shoes, leggings, and T-shirts for children, priced at $42 to $161. The label markets playsuits, hats, onesies, and other baby items for infants under $60 as well.
As described on the brand's homepage, Célinununu aims to unite "two forces by one voice: fashion has the power to shape people’s minds. Inspire your children to be free and find their own individuality through clothes" — which feature sayings like “raise boys and girls the same way” and “you are entirely up to you.”
Dion's Célinununu clothing brand is now available online.